The amount of online casinos in the world are steadily increasing as new online casino operators scramble to get their services online. With all the variety on offer, current and new casino players are increasingly looking for a casino where they can enjoy a long and fruitful player journey. As more white-label casinos are entering the market offering the same games, players are starting to demand features that distinguish these casinos from each other. This article will aim to clarify the factors that players need to consider when weighing up the casinos available to them. The most important aspect that it will look at is casino game and game provider selection. Another important aspect will be looking at the casino's licensing, fairness, safety and security. Closely following this is the financial transaction part of the journey which includes payment methods and payouts. A casino's customer support channels and availability of knowledgeable staff is also important to consider as it is the face of the casino. The bonuses and promotions of the casino is another important factor as this is used to attract and entice players to deposit and play. Last but not least is the currencies that the casino supports coupled with language support.
Legitimacy and licensing of the games
Online casinos need licenses to operate in certain jurisdictions. These licenses are awarded to online casinos through authoritative bodies that regulate the industry and protect it against unscrupulous operators. Furthermore, all online casino licenses are created equal - Some are just more equal than others. Online casino licenses are expensive and not easy to come by. The casino needs to be vetted and audited on a number of factors before this can be awarded. If a casino has the license from a gaming authority worth its salt then it shows commitment from the casino to abide by fair-play rules and promote fair and responsible gaming.This licensing information needs to be prominently displayed on the website and be available for public scrutiny. If it is hidden on terms and conditions pages or only available behind a signup wall then this is reason for concern. Similarly, the licensing credentials of the casino's game providers should also be available either on the casino's site or via links back to the provider's site. The games of the casinos should also be certified for fair-play, especially the random number generator's certification details should be displayed prominently with the game information such as return to player percentages and volatility.
The variety and depth of the casino's game offering is another aspect that needs to be investigated through and through by the player. Most reputable and transparent casinos will offer the exact games that they offer to paying players in a free version. This is done so that the player can experience the exact player journey as if he would if he is signed up to the casino and a deposit made. Casinos offer this free play so that the player can try out the games and the operations of the casino without any risk. The games selection should be varied and deep enough so that there are themes and game types to suit every taste. A casino's games are the sole reason for the player to sign up to a casino and if there are not games that he can enjoy over the long term, then the next casino is just a short click away. Apart from the popular slot games, a casino should also offer table games such as roulette and blackjack and also video pokers and other game like bingo and keno. These games should also be offered in all variants with different bet or table limits.
The financial transactions of the casino is the next big consideration when searching for the best online casino in the world. Firstly these transactions need to be safe and secure. The casino needs to protect the player's personal and financial data via web security technologies such as the latest secure socket layer (SSL) encryption. Secondly, the player's preferred payment method should be available for making deposits into and to withdraw funds from his casino account. If the players cannot be supported with payments methods are are commonly used in his home country then it will be difficult to transact with the casino. Especially the withdrawal process needs to be flawless. IF a player cannot easily withdraw funds from his account without limits being imposed and financial fees being levied, then this will lead to unwanted disputes. Besides they popular payment methods such as Visa and MasterCard for credit and debit cards, the casino should also support payment wallets as cards could be blocked in certain countries. Popular wallets include Neteller, Skrill and PayPal. Players are advised to do some research into the payment terms of casinos to see when will work best for them and see if there are any alternatives.
Why is casino support important
Casino customer support encompasses various aspects in itself. The obvious customer and player support aspect is most important as this is the face of the online casino and provides a measure of personalisation in the general murky world of online casino anonymity. The casino support staff should be reachable via all possible online channels starting with Chat. Chat icons should be available throughout the site both pre- and post login but the journey should be seamless across all supported devices, whether it np desktop or mobile devices. Backup support channels should also be available such as email and telephonic support. For frequently encountered issues and questions, the site should have an easy-accessible FAQ section. The responsiveness, knowledge and friendliness of the support staff also needs to be evaluated as they way that they treat you as a free players will also dictate how you are treated if you are a signed-up and depositing player. Furthermore, players should expect casino support in their chosen language and he site should be available in various regional language options. Coupled with this and with the financial support, the player should be able to deposit, play and receive withdrawals in his chosen currency.
- Casino and game provider licensing
- The variety and depth of the games offering
- Payment methods and withdrawal process
- Customer and language support
As highlighted, there are many factors to consider that will potentially make up the best casino in the world. The casino's game offering is most important to look at. This is because games are the main reason for players to sign up for an online casino. AS mentioned, it is getting more difficult to distinguished casinos from each other as it seems that most are offering the same variety of games. Therefore players need to consider a total player journey as well. In other words, all the operational aspects of the online casino should work together in harmony so that the players feels valued in all stages of his touch points with the casino. Therefore the article also touched on the legitimacy of the casino, or the licensing aspects. Other aspects to consider is the player support that the player stands to receive from the customer support and if the casino supports popular payment methods available in his country and even if the casino offers support in the language that he prefers. The financial processes of the casino is also very important especially when the withdrawal of funds is concerned. Armed with this information, players can safely go and evaluate casinos to find the best in the world!